What is SEM – Search Engine Marketing and how it can help your business
SEM or Search Engine Marketing consists of paid search campaigns such as pay-per-click or PPC. When a company advertises using SEM or PPC they bid on keyword search terms relevant to their industry in order to have their website appear in the ad areas at the top or bottom of a page. If a consumer clicks on your ad, you will pay the set price, which was predetermined when bidding, for that click.
There are many benefits in investing in Search Engine Marketing (SEM). These benefits include:
- It increases brand awareness and brand equity of your products.
- It increases the quantity and relevancy of your website traffic.
- It allows you to draw in audiences that are already interested in you.
- It increases targeted leads.
- It gives you a competition advantage – allowing potential customers to select your product over a competitors.
- It gives greater return on investment (ROI) when compared to traditional advertising.
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
- The average click-through rate for an ad in the first position is 7.94%. (AccuraCast)
- Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
- Google dominates mobile search advertising, taking 97% of mobile search spend. (Search Engine Land)
- Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click (CPCs) over $50. (The 20 Most Expensive Keywords in AdWords)
- 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
- If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)
- AdWords advertisers can now target by Congressional District. (Google Politics)
- The Google Display Network serves 180 billion impressions each month (about 6 billion a day!). (comScore)